zoe, welcome

brand & systems design

I design cohesive visual systems that scale, from app interfaces to immersive event worlds. Thinking in systems, I build clear hierarchy and make sure the story holds together across every touchpoint.

immersive event systems

role: creative director, narrative designer focus: worldbuilding, print systems, character design

I design fully immersive themed murder mystery experiences with cohesive narrative arcs, character documentation systems, printed collateral, and branded visual identities. Each event functions as a complete experiential ecosystem — from invitations to final reveal.

old hollywood murder mystery

Designed a 12-character narrative system including guest briefs, invitations, visual branding, and environmental design.

80's prom murder mystery

Companion printed yearbook reinforcing character arcs and clue distribution.

View Yearbook (PDF)

oregon trail murder mystery

Western expansion–themed narrative system including registry mechanics, character briefings, and immersive environmental branding.

View Registry System (PDF)

print communications

role: designer focus: typography systems, event identity, visual tone

A curated body of printed materials designed across promotional, celebratory, and cultural contexts. Each piece explores hierarchy, tone, and structural clarity within physical formats.

menu design

Sample menu offshoots for a potential summer patio menu at Theodora. Maintaining style guidelines in place while reimagining some more traditional elements.

patio menu back patio menu

promotional posters

Expressive typographic studies designed for public visibility. Focused on contrast, rhythm, and immediate visual capture.

art poster i art poster event flyer

invitation systems

Multi-piece invitation suites balancing typography, tone, and material presence. Designed for weddings and intimate gatherings.

wedding rsvp wedding invitation celebration invitation

typography & motion studies

tools: illustrator, photoshop focus: composition, expressive systems

Experimental poster and typographic explorations investigating rhythm, lyric translation, and modular visual structure.

app branding design

role: brand & UI designer tools: illustrator, inDesign focus: design system, hierarchy, consistency

Sidewalk Sale is a conceptual mobile marketplace app. I developed a full visual standards manual outlining typography, color systems, layout logic, iconography, and UI behavior guidelines to ensure scalability and cohesion across screens.